Brian Yiu, was appointed as the CEO of FILA China (Mainland, Hong Kong, Macau and Singapore) since 2010. In the year of 2020, FILA China attained a business volume of around 3 billion USD. Before joining FILA, Brian served for Lacoste China as CEO. He also spent years in L’OREAL China as Division Vice President and in Sanofi China (post-merger of Synthelabo) as Country Manager. Brian gained 3 degrees in Rehabilitation Medicine, Economics and MBA respectively.