Cees de Bont is the dean of the Loughborough School of Design and Creative Arts. Before that, Cees was the dean at the Delft University of Technology (2005-2011) and at the Hong Kong Polytechnic University (2012-1018). Cees also worked for Royal Philips Electronics (1995-2005). Cees co-authored many academic papers in top design journals. His academic interests are in design education, consumer behaviour, the adoption of innovations and responsible design.