Prof. David Schonthal

Clinical Professor & Director of Entrepreneurship Programs

Kellogg School of Management, Northwestern University · US

David Schonthal is an award-winning Professor of Innovation & Entrepreneurship at the Kellogg School of Management where he teaches courses on new venture creation, design thinking, healthcare innovation and creativity. In addition to his teaching, he also serves as the Faculty Director of Kellogg's Zell Fellows Program, a selective venture accelerator program designed to help student entrepreneurs successfully launch or acquire new businesses.


Along with his colleague Loran Nordgren, David is one of the originators of Friction Theory – a ground-breaking methodology that explains why even the most promising innovations often struggle to gain traction with their audiences – and what to do about it. This work will make its debut in David’s forthcoming book, The Human Element: Overcoming the Resistance That Awaits New Ideas.


He is a contributing writer to ForbesInc.Fortune and Harvard Business Review magazines, authoring articles on corporate entrepreneurship, innovation and business design.  David has also been honored on Crain's Chicago Business magazine's "40 Under 40" list (back when he was under 40).