Frederik Gollob is a senior automotive expert. He spent most of his career with Mercedes-Benz and lived in China for over 10 years. In 2018 he became President & CEO of Mercedes-Benz HK. Since November 2020 Frederik supported a major auto dealer group to build a new business model for EVs in China. Besides, he co-founded the consulting company [hil-top] advisory HK Ltd.  

He is also the Chairman of the European Chamber of Commerce in Hong Kong.