HK Initiative brings together outstanding talent from around the world to design and create digitally connected immersive experiences. Darren also currently serves as Chair of the Marketing Society and the Asia Chair and Regional VP of PCMA. Previously, Darren was MD of Uniplan Hong Kong where he was responsible for driving brand experience transformation and innovation with global brands across Asia including Mercedes, Huawei, Audi, UBS, and Google. Darren is also holder of more than 60 premiere International creative marketing awards.