Viveca is the founder of WE Marketing Group, the leading independent marketing services group, and former Chairman & CEO of Grey Global Group Greater China. Viveca is a pioneer in China advertising and first mover in digital, social media, CRM, e-commerce, and new retail. She serves on the Board of HKDC and Worldwide Partners Inc., Executive Council of HKMA and received 50+personal awards including Ad Age’s “Global 100 Most Influential Women in Advertising” and “China Marketer of the Year”.